Has The Monsters Labubu become a global obsession?

Labubu — the iconic character created by talented Hong Kong-based artist Kasing Lung in collaboration with Chinese designer toy giant Pop Mart — has taken the world by storm. This whimsical creature, resembling a mix of elf, furry critter, and fairy-tale monster, is instantly recognizable by its oversized ears, toothy grin, and unique charm.

Originally introduced as a supporting character in The Monsters series in 2015, Labubu quickly captured the hearts of fans and became the face of Pop Mart’s success.

How Did Labubu Become a Global Phenomenon?

Labubu's rise to fame began with the release of blind box collections by Pop Mart in 2019. Buyers didn’t know which figure they’d get — a concept that turned purchasing into an exciting gamble. This sense of surprise ignited collectors’ interest.

But the real explosion came when Lisa from BLACKPINK casually shared her Labubu figure on social media. That single post sent Pop Mart sales soaring and established Labubu as a pop culture icon overnight.

What Makes Labubu Toys So Addictive?

Labubu toys stand out from other collectibles for several reasons:

• Unique artistic style – Kasing Lung’s signature designs are immediately recognizable.
• Limited editions – Each series is produced in small quantities, adding exclusivity.
• High-quality materials – Durable and eco-friendly vinyl ensures long-lasting value.
• Blind box excitement – Not knowing what’s inside creates anticipation and thrill.
• Frequent collaborations – Labubu often teams up with other artists and brands, making new versions even more desirable.

What Are the Most Popular Labubu Collections?

Pop Mart has released dozens of Labubu-themed series, each with its own vibe:

• Labubu Circus Series – Clown costumes, animal tamers, and carnival aesthetics.
• Labubu The Monsters – Classic monster-inspired Labubu figures.
• Labubu Fairy Tale Series – Think Red Riding Hood, Peter Pan, and magical legends.
• Labubu Space Adventure – Astronaut helmets, stars, and sci-fi suits.
• Labubu x Skullpanda – A collab with another cult Pop Mart figure.
• Labubu Retro Toys – Nostalgic designs in 80s and 90s toy style.
  

Why Are Fashion Lovers Going Crazy for Labubu?

Labubu figures have gone viral on TikTok and Instagram. From shopping vlogs to unboxing videos, content featuring Labubu often racks up hundreds of thousands of views.

The blind box concept only adds to the thrill — people love sharing the surprise reveal. Some figures are rarer and more valuable than others, adding a layer of mystery to each purchase.

What’s more, fashion icons like Rihanna and BLACKPINK’s Lisa have been spotted with Labubu toys dangling from luxury handbags — turning the $20–30 figure into a stylish statement piece on bags worth thousands from brands like Miu Miu, Hermès, and Bottega Veneta.

Is Labubu Just a Toy? Or a New Kind of Art?

Labubu isn’t just a collectible — it’s a lifestyle, a philosophy, and a growing art movement. Collecting Labubu figures isn’t simply a hobby; it’s a way to engage with contemporary design and storytelling, and to bring joy and creativity into everyday life.

So if you’re curious about the hype or ready to dive into this whimsical world — now is the perfect time to begin your Labubu journey.